Simple. Social. Mobile.
At alive, our goal is to help you achieve yours. Since we launched a couple of weeks ago, we have received tons of feedback, most of which was (fortunately) very encouraging and positive. If we can make your goals a bigger part of your daily lives and help you inspire others, it is a very worthwhile mission for us.
There are three things we constantly focus on in the process of improving alive. Making it simpler, more social and getting ready for mobile. As a first step, we’re launching an improved version today. Here’s what happened.
Your steps and challenges have become more central, getting more of the attention they deserve. You will notice a cleaner and less busy layout, which will help you focus on the most important elements of the service. We have dropped a few (often somewhat arbitrary) elements of gamification, including badges and challenge leaderboards. Your past achievements are not lost though, as we transferred your accumulated points into the new system. Also, expect some real use for all these great points very soon!
The key to motivation lies in the social elements of the site. Social encouragement through boosts now receives much more weight, as we give less points for each step. We have also improved the ability to challenge your friends, whether they are on alive or not. Finally, steps streaks and points now have two central leaderboards which allows you to compare your achievements with other users - just click on the icons in the toolbar to see your ranking.
We are working hard to get native apps out there as soon as possible. In the meantime, we have optimized the site for a much improved mobile experience (admittedly, it was a real pain before). So the next time you take a step, make sure to track it using your mobile browser.
Much of this is still at an experimental stage. As always, we are very thankful for your valuable feedback - please drop me a line at email@example.com. Thanks a lot for your support, ideas and encouragement.